A Single but Important NAB Discussion 2012
The topic should be flashing across the National Association of Broadcasters convention website. I count several names on the speaker’s list for the annual Las Vegas event that will be talking about “standards” for the media industry; at some point between April 14th and 19th in the desert. Standards are the perennial discussion for a gathering of media leaders and thinkers.
Look at the Advanced Media Workflow Association page to get a really good idea of this single but profound topic and what will be going on with the AMWA at Booth N617. There should be very interesting talk about industry standards and technology interoperability. If you think it sounds complex then consider what the subject portends for the industry standard movement. Brad Gilmer’s document is where he writes for Gilmer and Associates on Tying It All Together. The association’s Executive Director offers a solid overview of the effects of media standards.
I particularly favored a line in the Framework for Interoperable Media Services RFT that explains “respondents are invited to propose their vision of the decomposition of the media industry.” What the AMWA indicates is desired is simply an agreed upon framework for a standard system of services to manage media ingest, transformation, and movement.
The amount of income to be generated, cost savings to be gained, improved efficiency, and demand to cover all of media production and distribution including YouTube is very relevant talk in the new marketplace. The discussion goes to the management of business processes in the media and entertainment industry. AMWA board member and PBS heavy Wendy Allen will be speaking at NAB this month.
Stay tuned because the standards parlay has been discussed at high levels at such conventions for years and other iterations of the standards issues can be claimed to have hatched a standard or two. This talk has a generous upside because the AMWA has produced very smart chatter these days and their case is well presented. Al Kovalick is also an NAB speaker and he wrote the book on Information Technology and video. Kovalick asks “Do you hear that rushing sound?.”
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